No73 [FUCUS] Senior consumers and new economic trends

Ginza district, Tokyo.   The ageing of the Japanese population affects the way it behaves. japan’s rapidly changing demographic structure presents a few interesting challenges that have to be faced as soon as possible. Even from the perspective of consumer behaviour, the current and, in the f[...]

No73 [TREND] Old people, new stories

Cyborg Jiichan G published in 1989 by ObaTa Takeshi under the pseudonym KOBATAKE Ken.   For some time now, manga stories about elderly people have been very successful. comics may be still be considered a young art form for young readers, especially in the West, but a recent trend in Japan show[...]

No73 [TESTIMONY] New towns and old people

Symbols of Japan’s huge growth during the 1960s and ‘70s, danchi are occupied nowadays by elderly people who inspire Saito Nazuna’s work.   72-year-old mangaka Saito Nazuna has chosen to depict the bleak daily life of elderly people in her neighbourhood. on a sunny Friday afternoon, the d[...]

No.72 [FOCUS] Being Japanese in the 21st century

Omotesando district, Tokyo.   From the very beginning, Japan and its inhabitants have inspired questions and preconceived ideas. As soon as I saw Japan, I loved it. and yet!…” These are the words with which the journalist Ludovic Naudeau opens his book Le Japon Moderne (Modern Japan), publi[...]

No.72 [EXPERIENCE] Blending into the landscape

YAZAWA Yutaka’s book was published in U.K. (White Lion Publishing, £20).   After a long period abroad, YAZAWA Yutaka has had to reacquaint himself with Japan. He shares his experience with us. YAZAWA Yutaka is a British-educated Japanese lawyer who last year published his first book, How to [...]

No.72 [HOW TO] A matter of common sense

The Seibu Railway company published very nice posters to explain how to behave in the station.   How should you behave in Japan? A headache for some people, but all you have to do is look around you. T o many foreign visitors, Japan is akin to an alien planet whose inhabitants follow strange ru[...]

No.72 [IN SITU] Like a fish in water

It’s time to prepare dinner. Today’s menu is temaki-zushi. Yummy!   It’s possible to experience several hours of life in the heart of a Japanese family, thanks to Nagomi Visit. Have you ever wondered what a typical Japanese house looks like, and what kind of life the Japanese actually lea[...]

No.72 [PRACTICE] Choosing your nationality

some foreigners who have lived in the Archipelago for a long time have chosen to become Japanese nationals. In the previous articles we’ve seen what being Japanese means from a social and cultural point of view. But what if you want to get naturalised and become legally Japanese? Is it difficult? [...]

No.71 [FOCUS] Japan, open up with care

The government wants to attract more foreign workers, but appears not to have chosen the best way to go about it. Immigration has been one of the top three topics that have agitated the Japanese in recent months, along with the Carlos Ghosn affair and the start of the new Imperial era (see Zoom Japa[...]

No.71 [TREND] A minimum opening up

Many Japanese have discovered a growing number of foreigners working in their local convenience stores… The face of Japanese convenience stores is changing, literally. More and more often the cash registers are operated by foreign students who work part time in the ubiquitous konbini, as the s[...]